( About )
Adesignleadwhothinksinsystemsandshipsincode.

I'm a senior product designer and design lead. For the last decade I've worked on complex, high-stakes products (cybersecurity, insurtech, B2B and B2C) and tried to make them something people can actually understand and trust.
I led the design team at Kape Technology's security division, then worked as a senior product designer at Rotate and as a UX consultant for ALN's apartment-data platform. Today I'm the founding designer at Cakewalk, where I own the product experience end to end, from research and strategy through to the shipped, polished UI.
What I think makes me different is range. I design in systems, not just screens, and I'm comfortable in code: I keep improving my front-end skills, build and maintain design systems, and hand off engineering work that's ready to build. Being able to work in both means less gets lost between design and code, and decisions happen faster.
Most of all, I work in a way that's both data-driven and human-centered. I care about the number that moves and the small moment that makes the product feel good, about equally.
- Currently
- Founding Designer, Cakewalk
- Focus
- Product strategy, design systems, B2B/B2C & cybersecurity
- Stack
- Figma, Storybook, Claude Code, Cursor
- Approach
- Data-driven, human-centered
How I work today
AIintheloop,endtoend.
AI isn't a novelty in my process. It's a daily collaborator across every stage, from first insight to shipped front-end. The taste, the calls and the craft stay mine.
- 01
Research & planning
Pulling interviews, competitor research and analytics together into clear problem statements. AI helps me get through it faster, but the judgment is still mine.
- 02
Design & prototyping
Trying ten directions in the time one used to take, then quickly settling on the one that holds up against the real constraints.
- 03
Front-end & design systems
Building and maintaining design systems as real code, and prototyping in React so ideas can actually be tested, not just clicked through.
- 04
Review & quality
Using AI as a second set of eyes on accessibility, consistency and edge cases, so quality stays high even when I'm moving fast.